Growth & Impact
Having implemented the video library, we saw a massive growth on all 47 high-profile UK based websites. An even higher growth percentage was experienced in the US.
Revenue via video-based advertisements which were placed on these new players also went up significantly.
Most publishing companies are moving towards HTML5 video and revenue via video and this is becoming highly accepted in the industry.
I layed a solid technical foundation for video at Time Inc, and saw that foundation grow and become adopted into all of their 100+ websites.