Nov 24th, 2023

Lookers is a leading car retailer in the UK, offering new and used cars from various brands, as well as after-sales services and car leasing options1. Named the UK’s Most Trusted Dealer by JudgeService in 2021 and being ranked among the Top 25 Best Big Companies to Work For by the Sunday Times in 2020.

As the Generative AI SME, I’m currently leading the first of multiple cross-company GenAI integrations tackling the acceleration of vehicle publishing.

Background & Objectives


Lookers were very keen to harness the advancements in Generative AI technology within their business to improve business outcomes through their intelligent demand proposition (IDP)

The IDP vision encapsulated Enquiry (AI-powered customer support), Stock/DMS (AI demand management and stock repatriation) and CMS (AI website content creation that reflect trends, demands and identifies purchase intent)


The first of these initiatives focused on the Stock/DMS proposition. The objective was to accelerate the vehicle content generation processing using Generative AI, namely:

  • Reduced time to live
  • Reduced time generating content
  • Increased Content Accuracy
  • Consistent Brand voice



Architect enterprise platform solutions in line with the governance framework to achieve the 6 key deliverables detailed by ARAG utilising Azure and OpenAI

Stakeholder Management

Work with internal stakeholders across the management team to agree on project requirements, build the enterprise architecture, delivery plan, governance framework and technical approach


As an SME, responsible for the strategic direction of the AI tools, solutions and governance to dictate the best approach to achieving business outcomes

Security & Privacy Governance

Discussion and ideation of integrating existing architecture and security governance framework in line with company policy

Commercials & SOW

Validation and approval of the delivery tech team, size shape and structure; including requirements and scope.


Automated Vehicle Sales Details

Currently developing the automation of vehicle data by ingesting large amounts of existing data, preparing data and RAG pipelines, EDA tools, evaluation functions and more.

GenAI Efficiency Framework

A custom Generative AI integration framework with a documented approach to integrating and using GenAI tools and the upskilling of teams across the business.

Governance and Ethics Framework

A detailed Generative AI Governance framework that covers the Responsible, Ethical, Secure, Accountable and Transparent use of AI in content generation

Future Product Roadmap

A high level delivery plan including skills & roles required to take the POC into production.

Tools & Technologies

This project branched into many varying aspects of engineering and technologies, and a few tools were used.

  • HTML5
  • CSS3 (SASS / LESS)
  • React
  • NodeJS
  • UX / UI
  • Architecture
  • MySQL
  • Jira
  • Confluence
  • GitHub
  • Python
  • AI
  • Data
  • Azure
  • Tabnine
  • Gradio
  • Deepset
  • LangChain
  • Pinecone
  • LanceDB
  • OpenAI
  • Google AI
  • Meta AI
  • Hugging Face
  • ChatGPT
  • GPT-4
  • Llama 2
  • Claude
  • Cohere
  • CodeLlama
  • Github Copilot
  • VS Code