Background & Objectives
Laundrapp wanted to redevelop their app from scratch in React Native so it can be maintained and managed with ease and to ensure that they drive revenue opportunities that are missing through limitations in the current product.
To successfully deliver on the requirements set by Laundrapp, at a high level, the objectives outlined were:
- Rebuild existing native app to React Native
- Implement new journeys to increase retention and customer lifetime value
- Rebuild backend platform with updated APIs and in a modern framework